In 1977, with sales of $6 million and an employee base of 75 people, Cook sold the company to T. Cook's vision was to provide American families with a truly premium ice cream they could enjoy at home. sold the company to his key officers-Al Wolff who ran the factory, Bob Boone who ran distribution, and Ken Cook, who managed sales and served as president from 1963 to 1977. took over and changed the name to Dreyer's Grand Ice Cream. In 1947 the partnership was dissolved and in 1953, William Dreyer Jr. Because only large marshmallows were manufactured at the time, he used his wife's sewing scissors to cut marshmallows into bite-sized pieces to make the first batch of Rocky Road. At the time ice cream had limited flavors such as vanilla, chocolate, and strawberry, but Rocky Road, introduced in 1929, was one of the first combination of flavors. Įdy and Dreyer are also credited with originating the Toasted Almond and Candy Mint flavors. The chocolate, marshmallow, and nut flavor was named Rocky Road as a means of describing the ice cream's texture as well as the troubled economic times of the Great Depression. For example, the two men used Joseph Edy's knowledge and expertise in candy-making to create the original Rocky Road ice cream, from a combination of flavors which Edy had previously invented. They focused on creative innovations to fuel their small venture. They secured a small factory and launched Edy's Grand Ice Cream (the "Grand" reflected their street address on Grand Avenue in Oakland). In 1928 Edy and Dreyer decided to join forces to manufacture ice cream. In 1926 he was recruited to run a large new plant in Oakland for National Ice Cream. William Dreyer also ran a business in the 1920s, an ice cream manufacturing venture in the California dairy country community of Visalia. Edy's high-quality candy quickly became recognized as among the best in the East Bay Area, and Edy was soon operating six shops. In 1925 Joseph Edy opened the doors to Edy's Character Candies Shop in Oakland. In the 1920s he and his wife Grace decided to join his brother in California. Edy operated a homemade candy and ice cream parlor at 122 North Broadway in Billings, Montana during the 1910s. Joseph Oliver Edy was born in Missouri and raised in Montana. The company's two signature brand names, Edy's and Dreyer's, honor the company's founders: Joseph Edy, a candy maker, and William Dreyer, an ice cream maker. ice cream businesses, including Dreyer's, Häagen-Dazs, and Drumstick. ![]() In 2020, Froneri, the joint venture between Nestlé and PAI Partners, agreed to take over all of Nestlé's U.S. In 2002, Dreyer's was acquired by Nestlé. The Dreyer's brand is sold in the Western United States and Texas, while the Edy's brand is sold in the Eastern and Midwestern United States. The company's two signature brands, Dreyer's Grand Ice Cream and Edy's Grand Ice Cream, are named after its founders, William Dreyer and Joseph Edy. ("Dreyer's"), is an American ice cream company, founded in 1928 in Oakland, California, where its present-day headquarters office remains.
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